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Most-read articles in 2012

Which MSI articles drew the highest readership in 2012?  Here’s our top ten list.

1. What Are Marketers’ Top Concerns? >>

2. Doing Well by Doing Good: The Benevolent Halo of Social Goodwill >>

3. The New Rules of Retail: Q&A with Barbara Kahn >>

4. Social Media Intelligence: Measuring Brand Sentiment from Online Conversations >>

5. What will big data mean for marketers? >>

6. Why Big Data Is So Big >>

7. Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency >>

8. The seven dimensions of brand love >>

9. Effect of Customer-Centric Structure on Firm Performance >>

10. Marketing on the Move: Understanding the Impact of Mobile on Consumer Behavior >>